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Archive for the ‘Blog’ Category

Customer Lifetime Value

Customer Lifetime Value

Although, I have begun a brief (6 years) break from the world of social media marketing to pursue my PhD in marketing, it seems as though I cannot escape. Here is the infographic I just created for the concept of Customer Lifetime Value (CLV) that my mentor, […]

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Social Writing Assignment – Instagram

Recently, a Social Media Company asked me to “write a sample client e-mail explaining what Instagram is and how brands are able to harness the network marketing opportunity on the photo sharing platform.” Below is my submission. Hello Client! I understand you have expressed an interest in […]

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10 Tips to Social Media Success

Social media platforms are everywhere! These platforms enable users to share information almost effortlessly. At any given moment, a flurry of photographs, statuses, comments, audio, and videos privately and publicly enter the web. The most well-known social media platforms are Facebook, Twitter, Youtube, and LinkedIn but there […]

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Customer Relationship Management and Social Media

Social media is an incredible opportunity for companies to get closer to customers and, by doing so, add value to their brand in the form of revenue increases, cost reductions, and efficiency implications. Unfortunately, utilizing social media as a channel to engage customers is not enough—companies must […]

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Will Work for Free CV

If you know anyone who works for a social media agency in Atlanta, GA, please pass this on to them. To Whom It May Concern: I will do social media marketing work for free. I suppose that sounds a bit absurd and potentially brazen; therefore, please read […]

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A Brief Look at Quantitative Marketing

I have had to answer the infamous question, “What do you do?” frequently as of late. When I tell people that I run my own business, they seem to get extremely excited about their follow up question, “Oh really!?! What type of business?” However, when I say […]

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